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You might see fewer ads on the web from now on. But you probably won't. On Thursday, Google Chrome, the most popular browser by a wide margin, began rolling out a feature that will block adson sites that engage in particularly annoying behavior, such as automatically playing sound, or displaying ads that can't be dismissed until a certain amount of time has passed. Google is essentially blacklisting sites that violate specific guidelines, and then trying to filter  all  ads that appear on those sites, not just the particularly annoying ones. Despite the advance hype, the number of sites Chrome will actually block ads on turns out to be quite small. Of the 100,000 most popular sites in North America and Europe, fewer than one percent violate the guidelines Google uses to decide whether to filter ads on a site, a Google spokesperson tells WIRED. But even if Chrome never blocks ads on a page you visit, Google's move has already affected the web. The company notified s