AFTER 10 HOURS of verbal flogging by an incensed Congress, Facebook CEO Mark Zuckerberg seemed like a leader whose pedestal had cracked. Over and over during his testimony this week, he apologized for lapses in his company’s handling of user data. He emerged from the hearings with months’ worth of homeworkfor him and his team. But life’s not so bad for Zuckerberg. His exhaustive, highly publicized grilling appears to have had minimal impact on the one thing that ultimately gives Facebook its power: its popularity among advertisers. “There’s still a very positive outlook from the industry overall and the belief that Facebook will continue to be a trustworthy partner,” says Angela Seits, director of social media and influencer marketing at the advertising agency PMG. Not only do they see the platform as principled, “a couple of my clients have actually shifted more money towards Facebook,” says Shuman Sahu, director of performance media at ad agency Ni...
Comments
Post a Comment